Our Story

Wasatch Parking was built to give Utah properties a local operator that understands both day-to-day parking pressure and the systems behind a cleaner setup. Our team combines parking operations, customer support, and security-minded technology experience in one place.

What Drives Us

Built on principles that put people first.

Our Mission

Our mission is to stay true to our values, our community, and ourselves. We bring hard work, unwavering dedication, integrity, and a commitment to excellence to every partnership.

We build parking systems that work better for everyone—giving property owners clearer operational control and stronger revenue performance, while making parking more convenient and less stressful for visitors and drivers.

Our Core Values

  1. Innovation

    We continually explore better technology and smarter approaches to make parking simpler and more effective.

  2. Integrity

    We act with honesty, transparency, and fairness in every recommendation, interaction, and decision.

  3. Responsiveness

    We listen closely, communicate clearly, and adapt quickly as client and site needs change.

  4. Sustainability

    We consider the environmental impact of our operations and recommend responsible, practical solutions.

  5. Community Focus

    Every community is different. We learn the local context and shape each program around the people and place it serves.

Leadership

Leadership that stays close to the work

Our leaders bring hands-on parking, customer support, systems, and security experience—and stay involved from the first conversation through daily operations.

April Iverson

April Iverson

CEO

A long-time local and outdoor enthusiast, April has over 14 years of experience in the ski-resort industry and 3 years in parking management. She leads with integrity and dedication, fostering a culture of hard work and commitment, and is deeply involved in every aspect of Wasatch Parking: from the initial client contact to boots on the ground.

Jose Flores

Jose Flores

President, CISSP

Jose brings a background in cybersecurity and the same precision and attention to detail to parking infrastructure. As President, he is engaged in all aspects of the business, identifying optimal technology, addressing complex challenges, and overseeing integration of advanced parking systems with on-the-ground operations.

Work with the team

Talk with a local team that stays close to the operation

If you are reviewing permits, payments, enforcement, or event operations, start with a short introduction and we can help you sort the next step.

Outline your parking needs

Share the property or event and what is not working today. A local team member will review the details and help shape a practical next step.

Start the conversation with our local team. Online requests are not active right now. Send the property, event, or parking challenge by email and we will help shape the next step. Email our team

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Prefer email? Write to help@wasatchparking.com.